Earl Sweatshirt’s been through a lot. Whether it’s his much-publicized disappearance to some sort of juvenile centre in Samoa, his constant label disputes, his familial struggles, and even a recent breakup, there always seems like there’s a lot to talk about. However, often times Earl’s life outside of music tends to cast a shadow on the content itself—something Earl revealed to be a cause for concern in a recent interview with NPR’s Microphone Check. Earl’s intended promotion for his sophomore album I Don’t Like Shit, I Don’t Go Outside was to put out a video for a single first, with the title of the record at the end of the clip leaving fans to generate buzz from the cryptic nature of the rollout; instead, the label randomly blindsided Earl with releasing the album title, cover art, track-listing, and features on iTunes prior to the video even being released. “It’s now back to a hype-machine, where ‘Earl Sweatshirt is mad at the label’”, he said. “It was what I was trying to avoid”, he continued, adding that he wished his album promotion involved people “just talking about the content”.

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