Earlier this week Jay-Z took to his Twitter to announce that Chicago’s Vic Mensa is the newest member of Roc Nation Records. Joining J. Cole, Rihanna, Rita Ora, Jay Electronica and more, Vic Mensa is in great company. As a TIDAL exclusive, fans now can watch video of Vic’s big signing, where he meets with Hov directly to cross the t’s and dot the i’s.
While we have known about the signing for awhile, Jay-Z made the official announcement that Chicago’s own, Vic Mensa, is the newest member of Roc Nation Records. Perhaps the most interesting part about the deal is the story behind the signing, which dates back from over a year ago. Jay-Z’s right-hand-man at Roc Nation, executive Lenny Santiago, shared an awesome story about how he first pursued and eventually signed Vic Mensa.
As Santiago shares, while Vic Mensa’s “I don’t care which label you’re from” attitude almost stopped a deal from taking place, it was Mensa’s love for the music and culture that made the partnership happen.
Based off recent listing and ad uploads from Amazon and iTunes, J. Cole’s third studio album is on the way and scheduled for a December 9th release. The album will released on Roc Nation and Columbia Records andis titled 2014 Forest Hills Drive and we have the first look as to the meaning behind the title.