9. Lil Dicky – “$ave Dat Money”
Lil Dicky’s ‘$ave Dat Money’ video is a cliché stereotypical rap video, and that’s what makes it so great! For the lead single from his Professional Rapper album, which centers around saving money, LD travels house-to-house, dealership-to-dealrship, to make the most epic rap video for absolutely no money. Full of celebrity cameos (Mark Cuban, Kevin Durant, Dillon Francis, Sarah Silverman, Hannibal Buress and more), expensive cars, yachts, mansions and more, the video cuts back and forth between the actual video and the behind the scenes hustle that Dicky had to make the video work. With over 18 million views and free plugs, the kind people that helped Lil Dicky’s concept become a reality definitely saw their investment pay off.