BY TER STAFF

In the past few years, rap music has seen the “new music HUB” switch from place to place. First it was Chicago, then it was Atlanta, and now it’s…. the United Kingdom? That’s right. Americans and rap fans worldwide were sleeping on U.K. rap for far too long, but in the past few months U.K. rappers have been getting their proper recognition. Drake, Rick Ross and Kanye have been co-signing U.K. artists like Skepta and Wiley (just to name a few). And for many Americans, rappers from the United Kingdom are on their radar for the first time ever.

That brings us to Bloque, an artist/producer from Moss Side, Manchester. He is one of the emerging names out of the U.K. with the highest of potential, and already he has co-signs from artists like The Game and Birdman. His movement and team is “ISFTW” (“I Say Fuck The World”), and not only is his potential unmatched, but his work ethic is to the level that it’s just a matter of time before he attains a huge following from London to New York.

His new record, titled ‘Purple’, is hot! The track will officially release tomorrow, but we’re more than happy to share it a day in advance. The song tells us a story about drugs, but unlike most songs about drugs, this one is not from a first-hand perspective. “I don’t take drugs, never have but a lot of the women I’ve been with do, and when my brother (Ceezus) came to me with the beat everything just felt right to me,” Bloque tells us. And the beat? It’s produced by Ceezus, 1/2 of StaticBeatz, Bloque’s in-house production duo, and the way it complements Bloque’s vocals works especially well. And while the hook (which is sung by Bloque) is softer, Bloque goes hard in the verse, which makes for an interesting contrast.

“When she gets sniffin’, she told me that’s she so high there’s no ceilings. She use that weed smoke to hide from her demons. She told me she want to fuck with no feelings.”

Speaking on the record, Bloque told us “I ain’t really ever done a song like this before, like I can spit bars all day, I can sing all night, I can do them on the same song, but this song is different. The hook is so soft and the and the verse is so hard…I love that shit!” Bloque describes himself on ‘Purple’ as “somewhere between The Weeknd and Kendrick sprinkled with cocaine. [laughs]” We agree!

Listen to Bloque’s new track ‘Purple’ below.