BY TER STAFF
Lana Del Rey – “West Coast”
In anticipation of her third studio album Ultraviolence, Lana Del Rey dropped her simple but beautiful video for her single ‘West Coast’. The Vincent Haycock directed video displays black and white shots of crashing waves and Lana and her love interest enjoying a day on the West Coast.
M.I.A. – “Double Bubble Trouble”
Although her latest album Matangi was released in 2013, the ‘Paper Planes’ rapper debuted her video for the album’s 5th single, ‘Double Bubble Trouble’. Full of drones, motorcycles, smoke tricks, monkeys and more, the video doubles (pun intended) as an ad for 3d printing of guns,
Sia – “Chandelier”
Subjecting itself to a lot of parodies, Sia’s video for ‘Chandelier’ follows a bleach blonde haired girl in skin-colored tights dancing a ballerina routine through an apartment building. Nearing almost 400 million views on YouTube, this just may be the most memorable video the year.
Vic Mensa – “Feel That”
Vic Mensa’s trippy Calmatic directed video for ‘Feel That’ is one of the funnest video of the year. The video shows Vic cruising in a cherry red drop-top, skateboarding through Hollywood, and partying with Chance the Rapper and Fantasy Factory‘s Chanel West Coast.
Flying Lotus – “Never Catch Me”
From his album You’re Dead, Flying Lotus recruited the king of the West Coast, Kendrick Lamar, for his track ‘Never Catch Me’. The video, directed by Hiro Murai, stars neither Flying Lotus nor Kendrick, as it follows two children as they spring back to life during their funeral to dance and enjoy being kids.
Future Islands – “Seasons (Waiting On You)”
While Lana Del Rey’s video for ‘West Coast’ captures just that, the West Coast, Future Island’s video for ‘Seasons’ captures “the West”. Who ever said that only country videos can show a man on his hoarse? The beautiful video shows imagery from the rodeo, the local bar, and western landscape.
Lil Dicky – “White Crime/Lemme Freak”
While both of these videos individually should make the list, for the sake of making room for other artists we have put Lil Dicky’s videos (White Crime and Lemme Freak) together. ‘Lemme Freak’ follows Dicky from the beginning of a new relationship, trying to impress a girl at the club, to the future where Dicky can only “go hard” with the assistance of pills. Hands down, ‘Lemme Freak’ is the funniest video of the year. The second funniest? Dicky’s video for ‘White Crime’. In this one, we follow Dicky showing why a white Jewish rapper can be just as unlawful as anyone else, as the dark video shows Lil Dicky the criminal (statutory raping, going 75 in a 65, installing basketball hoops without city permission, etc).
FKA Twigs – “Video Girl”
One of the stand out tracks from her debut LP1, FKA Twigs delivered a video for ‘Video Girls’ and recruited a bloodied Travis Scott for the track’s visuals. The black and white video is both beautiful and hard to watch at points, but is certainly one of the year’s top videos.
Beyonce – “7/11”
Beyonce’s video for ‘7/11’ was an instant hit and today has over 70 million views, while it was only released a month ago. Its brilliance is in its low budget production and the instances of twerking doesn’t hurt either.
Childish Gambino – “Telegraph Ave/Sweatpants”
Again, for the sake of making room for other artists, we have lumped together Childish Gambino’s videos for ‘Telegraph Ave’ and ‘Sweatpants’. ‘Sweatpants’ features Gambino and a bunch of his clones, as the video loops in a small diner while Gambino multiples. ‘Telegraph Ave’ is a winner, not only because it features the lovely and beautiful Jhene Aiko, but also because of its unique surprise ending. We won’t spoil it for you, so check it out for yourself!
What did we miss? Tweet us at (@theearlyreg).