BY DAN GARCIA

Last year Consequence of Sound posted a feature I wrote, titled “Let’s Play Moneyball with a Summer Music Festival”. In the piece I used price quotes of popular musicians to swap out acts from the 2014 lineup of Milwaukee’s music festival Summerfest, in attempts to also make “the World’s Largest Music Festival” also the world’s best music festival (in my opinion of course). This year I wanted to do the same, in anticipation of Summerfest releasing its full lineup within the next couple months. I used the estimated budget that I calculated last year and booked a number of great and relevant acts in 2015, to show just how great Summerfest COULD be (when the festival as is, is already pretty great!).

Continue reading What Milwaukee’s Summerfest Line-Up COULD Look Like →