Billie Eilish has once again proven her dominance in the music industry with the release of her third studio album, Hit Me Hard and Soft. With an astounding 339,000 units sold in the first week, Eilish has surpassed her previous record set by her 2019 album When We All Fall Asleep, Where Do We Go?, cementing this as the biggest debut of her career.
The album, which has garnered critical acclaim from numerous prestigious outlets, boasts over 500 million global streams to date and has achieved the number one spot in 14 countries. Additionally, Hit Me Hard and Soft is the number one album on Apple Music, showcasing Eilish’s continued global appeal and influence.
The album’s success is bolstered by its leading single “Lunch,” which remains the most-streamed song globally on Spotify’s Global Chart. It has also claimed the title of the most-added song on U.S. radio, reaching over 20 million listeners across multiple formats. The official music video for “Lunch,” directed by Eilish herself, set a record as the biggest debut for a solo song on YouTube this year.
Critics have been effusive in their praise for Hit Me Hard and Soft. NPR describes it as “a delicate masterpiece,” while Rolling Stone hails it as “Eilish’s Best Album Yet.” The Telegraph and Evening Standard both awarded the album five stars, calling it a “heartbreak masterpiece” and “Album of the Year,” respectively. The Associated Press highlights Eilish’s unique ability to continuously rewrite the rules of pop music, dubbing her a “once-in-a-generation pop performer.”
In a heartfelt message to her fans, Billie Eilish, along with her brother and collaborator Finneas, expressed immense gratitude: “Thank you, guys, so much for all of your support on this album. This week has been so surreal and insane, and we truly could not be more overwhelmed with joy. Love you all until we die. Thank you for everything. Forever.”
Fans will soon have the opportunity to experience Eilish’s new music live. The Hit Me Hard and Soft: The Tour kicks off its North American leg on September 29 in Québec, QC, and includes multiple dates in major cities like Toronto, New York, and Los Angeles. The tour will continue in Europe and Australia in 2025. To ensure that fans, not scalpers, get the best chance to purchase tickets at face value, Eilish’s team has partnered with Ticketmaster’s Face Value Exchange for most North American dates.
Since her breakout with “Ocean Eyes” in 2015, Eilish has achieved unparalleled success. At the 62nd GRAMMY® Awards, she made history as the youngest artist to win in all the major categories, including Best New Artist and Album of the Year. Her James Bond theme, “No Time To Die,” won an Academy Award for Best Original Song. In 2023, she added to her accolades with the song “What Was I Made For?” from the Barbie movie, earning both an Academy Award and a Golden Globe.
The Early Registration 