Hip-hop powerhouses GloRilla and Latto have joined forces for their latest collaboration, Procedure, delivering a cinematic music video inspired by the ‘90s cult classic film Set It Off. Directed by Benny Boom, the action-packed visual sees the rap stars orchestrating a bank heist with the help of security guards—only for Glo to wake up from the dream with a call from none other than Set It Off actress Vivica A. Fox, who plays her mother in the clip.

The Procedure video premiered today across multiple platforms, including MTV Live, MTVU, Yo! MTV, BET Jams, and BET Hip Hop, with additional promotion on the Paramount Times Square billboards.

🔗 Watch the official video HERE.

GloRilla Announces 2025 GLORIOUS Tour

Alongside the release of Procedure, GloRilla has also unveiled The GLORIOUS Tour, a 21-city trek named after her breakout debut album. The tour kicks off in March 2025, hitting major cities such as New York, Atlanta, Houston, and Chicago, before wrapping up with a yet-to-be-announced hometown show in Memphis, TN. Tickets for all dates are available now via GloRilla’s official website.

📅 Key GLORIOUS Tour Dates:

• March 12, 2025 – Atlanta, GA @ Coca-Cola Roxy
• March 19, 2025 – New York, NY @ Hammerstein Ballroom
• March 23, 2025 – Chicago, IL @ The Salt Shed
• March 26, 2025 – Milwaukee, WI @ Eagles Ballroom
• April 6, 2025 – Raleigh, NC @ Dreamville Festival
• April 11 & 18, 2025 – Coachella, CA @ Coachella Festival

A Banner Year for GloRilla

GloRilla’s GLORIOUS era continues to dominate hip-hop, with the album debuting at No. 5 on the Billboard 200, marking the highest debut for a female rapper in 2024. The album features multiple Billboard Hot 100 hits, including “Yeah Glo!”, “TGIF”, and “Wanna Be” (Remix) featuring Megan Thee Stallion.

Her meteoric rise earned her two GRAMMY nominations, including Best Rap Song and Best Rap Performance for the double-platinum single Yeah Glo!. Glo also made a memorable debut on Saturday Night Live this month, performing Yeah Glo!, LET HER COOK, and WHATCHU KNO ABOUT ME while also appearing in a live skit alongside host Dave Chappelle.

Beyond her solo success, Glo’s feature game remains strong, recently appearing on Tyler, The Creator’s “Sticky”, Lil Baby’s No. 1 album WHAM, and standout track “Redbone”.

Meanwhile, Latto is also having a massive year, with her No. 1 Billboard Rap album Sugar Honey Iced Tea and the release of the Blick Sum (Remix) featuring Playboi Carti.

With a thrilling new video, a major tour on the horizon, and a year filled with accolades, GloRilla is proving she’s one of hip-hop’s most unstoppable forces.

🎟️ Tickets for The GLORIOUS Tour are available now at www.glorillaofficial.com.