West tweeted out this photo on Friday showing hundreds of people outside in line to visit the Pablo pop up shop. Inside the shop were Pablo beanies,hats, long and short sleeve shirts, and vintage jackets and bomber jackets. This isn’t the first time Ye has opened a pop up shop with merch for one of his albums. In his most recent stream of consciousness, he mentions that the shop sold $1 million in clothing in just a matter of two days. That’s fucking insane when you sit back and think about it. Just calling this feat impressive would be an understatement, given the level of quality that DONDA has put out through tour merchandise.

This serves just as another example of what he’s capable of. He has the ideas. He has the vision. He wants to empower people, and he knows that people will see this and understand his influence. The great thing about it all is that he uses his powers, or should I say beams, for good rather than evil. This is just yet another step the YEEZY brand is taking to becoming a household name that’ll be at the same table with Ralph Lauren, Loro Piana, Alexander McQueen, Rick Owens, Raf Simons, and the other wonderful designers who’ve given back to the world through fashion.